THE XTRACTA BRAND

Xtracta is a business brand that specializes on the making of beauty products from plant/natural extracts and oils. The brand name itself being derived from the noun; “extract” or verb “extract”.

The brand has a strategically developed Identity that is in sync with its products and services. The brand color is green, representing nature and plants; the source of its products. The logo has a floral design in line with this brand essence.

STEPS TO COMMUNICATING THE XTRACTA BRAND VALUE TO TARGET CUSTOMERS:

1. The green and floral brand identity is the major way of communicating its nature based brand ideology to target customers.

2. All of Xtracta’s communication materials would have a touch of its brand color and must reflects its brand identity. Examples of this are its logo, website, social media pages. Other materials like letterheads, call cards etc. All these communication medium are creatively designed to reflect the Xtracta brand identity and color.

3. Xtracta has a business slogan that reads “Natural Beauty Extracts” this slogan always comes with the Xtracta logo as part of its creative design. It is also used as a catchphrase on its website and social media pages.

4. Strategic communications: Xtracta uses a peculiar language in its communication and interactions with customers and prospects. The Xtracta lexicon is a vocabulary of words that depict nature, health and botany. This linguistic identity would be noticed in the use of words on their websites, letters, social media interactions and other communication media.